Supply Chain Excellence Working Group

GS1 Malaysia has formed the Supply Chain Excellence Working Group (SCEWG) with the objectives to provide input in developing new standards and to enhance the existing standards and services so they better suit the specific needs of the industries.


The Terms of Reference of SCEWG

  • To create awareness, support and the development of GS1 Standards in the Supply Chain in Malaysia with the proper mix of standards and carriers (including bar codes, EPC/RFID tags, EPCIS) via an integrated approach that can be smoothly adapted and adjusted to meet specific requirements

  • To be a forum/platform for the industry players in the Supply Chain and Distributive sector to discuss, propose and developed a solution based upon GS1 and EPCglobal standards to improve visibility within the supply chain, to increase quality of service and level of customer satisfaction in the value chain.

  • To equip the industry with the latest development of international standards/practices and the enabling technologies to achieve “full visibility” for track and trace.

  • To promote the usage of RFID technology to optimise the physical, information and process flows and associated logistics costs:

a)    Supplier flows synchronized and consolidated

b)    Message harmonization between all parties in supply chain

c)    Reduce receipt, control and handling operations

d)    Sustainable development

e)    RFID for a paperless environment, encouraging and environmental friendly approach, thus reducing total carbon footprint associated with transport and logistics process


The five focus areas of the Working Group

  • ASN/ePOD

  • Track and Trace (Durian)

  • On Shelf Availability

  • Sell More Loss Less/Shrinkage

  • Standards on Reusable Asset (e.g. pallets and trays)


Supply Chain Excellence Working Group Members


Mr Joe Dybell (Chairman)


GCH Retail (Malaysia) Sdn Bhd


Encik Rohaizad Abd Hamid

Manager IT - Business Process Development

AEON Co. (M) Sdn Bhd


Encik Ahmad Zaid Bin Mohd Hassan


AEON Co. (M) Sdn Bhd


Hishamuddin Md Yusuf

AEON Co. (M) Sdn Bhd


Mr Shukry Matsumoto

Managing Director

AJIS Malaysia Sdn Bhd


Encik Ariffin Burhanudeen

Managing Director

Cold Chain Network (M) Sdn Bhd


Mr Ragunathan Balan

Senior Manager – Transport

DKSH Malaysia Sdn Bhd


Cik Hana Suzana Mohd Yusoff

DC Manager

GCH Retail (M) Sdn Bhd


Mr Lim Gooi Hwa

Country Manager

LF Logistics Sdn Bhd


Mr Calvin Yong

Vice President

LF Logistics Sdn Bhd


Mr Barath Ashok

Operation Director

Linfox M Logistics (Malaysia) Sdn Bhd


Ms Amy Liong Lai Fong

Operations Director

L'Oreal (M) Sdn Bhd


Dr Irwin U J Ooi

Head of Publications, Databases and Corporate Communications

Malaysia Institute of Transport (MiTRANS)


Mr John Tay

Director, Digital Initiatives Department

Malaysian Communications and Multimedia Commission


Encik Badaruzzaman Mat Nor

Head, Technology Development Department

Malaysian Communications and Multimedia Commission


Puan Dayang Norhanafiah Awang Bait

Senior Manager - Market and Product Realization (Agriculture)

MIMOS Berhad


Mr Dereck Ng

Managing Director

Mine Logistics Sdn Bhd


Mr Azrin Ameran

Supply Chain Manager, Nestle Professional

Nestle Products Sdn Bhd


Mr Jesse Teh

Chief Operating Officer

PE2E (Malaysia) Sdn Bhd


Ms Yu Soo Sim

Transportation Manager

Procter & Gamble (Malaysia) Sdn Bhd


Mr Lim Choon Yeow

Country General Manager

Quantium Solutions International (Malaysia) Sdn Bhd


Mr Low Kee Shiun

Operation Manager

Quantium Solutions International (Malaysia) Sdn Bhd


Encik Abd Gani Othman

Deputy Director of Customs

Royal Malaysian Customs Department


Mr Cheok Tuan Lim

Executive Director

Sing Chuan Aik Transport Sdn Bhd / Interway Transport Sdn Bhd


Mr Patrick Ong

Vice President- Project

SMTrack Berhad


Mr Ng Kar Chai

Vice President- Technology

SMTrack Berhad


Mr Calvin Tan

Central Region General Manager

SMTrack Berhad


Ms Jess Wong Hui Siang

Business Improvement Manager

Tesco Store (Malaysia) Sdn Bhd


Mr David Tan Heng Liat

TNT ARN Sector Manager

TNT Express Worldwide (M) Sdn Bhd


Mr Kok Chi How

Executive Director

Tuck Sun & Co (Malaysia) Sdn Bhd


To participate in the SCEWG please contact Liew Wai Mei at telephone 03-62786200.